Websites and SEO for electricians who want bigger jobs.
Pixel Studio builds electrician website design, SEO, and AI-search visibility for electrical contractors across the US, UK, Canada, and Australia. Hand-coded sites that separate service calls from panel upgrades and EV-charger installs, with your license front and center. $0 upfront, pay on satisfaction, you own every line of code.
Updated August 2026
Why does one contact form flatten your job mix?
An electrical shop runs three different businesses: $200 service calls, $3,000-$5,000 panel upgrades, and a growing pipeline of EV-charger installs. Most electrician websites funnel all three through one generic form, so the site fills your calendar with the smallest jobs and hides the work you actually want more of.
Service calls crowd out the big tickets
Panel upgrades and EV-charger installs are searched differently, priced differently, and bought differently than a dead outlet. If your site doesn't give each its own page and its own path, Google and AI assistants have nothing to send the big-ticket buyer to, so they send them to whoever does.
Electrical work runs on licensing trust
Homeowners are more afraid of bad electrical work than bad paint. They look for a license number, insurance, and a master electrician's name before they call. Most electrician sites bury all three in the footer, or leave them off entirely, and lose the careful buyers, the best ones.
Commercial and residential don't read the same page
A GC vetting you for a tenant build-out wants capacity, past projects, and bid contact. A homeowner wants a price range and a booking slot. One homepage trying to talk to both convinces neither, and the commercial work, the bigger checks, quietly goes elsewhere.
What does an electrician website need to win bigger work?
An electrician site should sort the work before the phone rings: the right buyer on the right page, license in plain sight, booking at the end. Every build ships hand-coded, 98+ Lighthouse, through the same 24-day process we run on every job.
Job-specific pages for the big tickets
Dedicated pages for panel upgrades, EV-charger installation, rewiring, and generator hookups: what it costs, what's involved, what code requires. These are the pages search engines and AI assistants can actually recommend.
License and insurance, front and center
Your license number, insurance, and master electrician credentials displayed where a careful homeowner looks first, and marked up in schema so search engines and AI assistants can verify them too.
A commercial page that speaks GC
Capacity, project history, bonding and insurance limits, and a direct bid contact, separated from the residential funnel so a GC vetting subs finds what they need in one scroll.
Booking for service calls
Homeowners book the small stuff straight onto your calendar by job type, so your office stops playing phone tag over $200 tickets. See booking systems.
SEO for electricians, plus AI search
Local rankings for your service area and each job type, plus the schema and entity work that earns citations when people ask ChatGPT or Google's AI Overviews for an electrician. Full program: SEO + AI search. Playbook: AI SEO for contractors.
Review velocity, built into the job
Every closed ticket triggers a review request by text, the same day. A steady stream of recent reviews is what local rankings and AI recommendations both feed on.
Why do EV chargers and panel upgrades deserve their own pages?
EV-charger installation and panel upgrades deserve dedicated pages because buyers search for the job, not the trade. A homeowner types "EV charger installation cost" or asks an AI assistant who installs them nearby, and the answer comes from pages built to answer exactly that question. A generic "residential electrical services" page never gets that call.
Every EV charger sold in your service area is a future install, and many of them need a panel upgrade to carry the load. That is one buyer, two big tickets, and a decade of service calls behind it. The shops that own those pages now will own that pipeline. We are honest on timing: lead lift typically starts within 30 days of launch, and AI-search citations typically appear 6-10 weeks post-launch.
Across the Pixel Studio portfolio, clients average a 3.4× lift in qualified leads within 90 days of launch, measured across the 12 builds with clean analytics baselines. Hammond Build Co., a general contractor, went from 4 to 31 qualified leads a month in 90 days. See the case studies.
Method: form + call leads, 90 days pre-launch vs 90 days post-launch, measured across the 12 builds with clean analytics baselines."Electricians have the clearest upgrade path of any trade we serve: the same buyer who books a $200 service call today is a panel upgrade and an EV charger tomorrow. The site's job is to sort those buyers before the phone rings."
Yahya Malik, founder, Pixel Studio
One honest note: the numbers above come from across our construction builds, general contractors, plumbers, and suppliers included. We will not invent an electrician case study to look bigger than we are. The mechanics that moved those numbers, fast pages, sorted funnels, visible credentials, and booking, are exactly what electrical work demands.
$0 down. Billed like a draw schedule.
You'd never pay a sub 50% before they show up. We don't ask you to either. Every package is $0 upfront, billed at milestones you inspect and approve, with final payment only after the finished site is live and you sign off. Full details on the pricing page.
Single-page conversion site, mobile-first, 98+ Lighthouse, local SEO baseline, lifetime free hosting, 30-day support.
Full multi-page site, AI-search schema + llms.txt, booking flow + lead routing, lifetime hosting, 90-day support, Pay-On-Proof Guarantee.
Everything in Site & Spec plus custom CRM or portal, AI receptionist with 24/7 intake, 180-day priority support, Pay-On-Proof Guarantee.
What electricians ask before kickoff.
An electrician website from Pixel Studio costs $750 to $3,500, fixed price, with $0 due upfront and payment only when you sign off on the finished site. Every package includes lifetime free hosting, so there is no monthly bill after launch. Your only recurring cost is your domain, about $15 a year, in your name. The full cost breakdown is in our contractor website cost guide.
A dedicated EV-charger page is worth it because buyers search for the job, not the trade: "EV charger installation near me" and its AI-assistant equivalents get answered from pages built for exactly that question. Many of those installs also involve a panel upgrade, so one page feeds two of your biggest ticket types. A generic services list never gets that call.
One site serves both commercial and residential work when each audience gets its own path: a commercial page with capacity, project history, and a bid contact for GCs, and residential job pages with pricing and booking for homeowners. What fails is a single homepage trying to talk to both. We build the split into the site structure from day one.
Our published results come from across our construction builds: 24 builds for general contractors, plumbers, and building-product suppliers, averaging a 3.4× lead lift at 90 days across the 12 builds with clean analytics baselines. We work in construction trades only, and we would rather show you real adjacent numbers than invent an electrical logo wall.
You own the website completely: code, content, and design assets transfer to you at delivery in a clean Git repo. There is no proprietary CMS and no lock-in, and you can walk away at any milestone and keep everything made so far at no charge. Two clients have walked in 24 builds. They kept the work.
Not an electrician? We still speak your trade.
The panel-upgrade buyer is searching right now.
30 minutes. You leave with a teardown of your current site and the 3 fixes we'd make first, yours to keep, even if we never work together. No pitch deck. No pressure. If we're not the right fit, we'll tell you who is.