From punch lists to product. The studio started on a jobsite.
In 2017, our founder Marcus was a project engineer for a 90-person GC in Queens. He'd watch his bosses pay $45,000 for a website that converted at 0.6%, then spend another $4,500/month on Google Ads to make up for it. Nobody at the agency had ever set foot on a jobsite. They didn't know what a punch list was. They couldn't tell a permit drawing from a shop drawing.
The first version of Pixel Architecture was a side project, a redesigned site for the GC, built in evenings. The site converted at 4.1% in its first quarter. The GC's owner asked Marcus to do the same for two of his subcontractor friends. Then four. Then fourteen.
By 2020, it was a studio. By 2024, it was the only thing we did. Today: 8 people, all of them having spent time on construction projects in some form, site, ops, supply, design, or code, none of them generalist agency hires. The work has stayed deliberately narrow. Every build is for a construction operator. Every build is judged against a conversion lift target.
The first agency a contractor hires is usually the first one to learn what they actually do. We thought maybe that should change.