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Stores that don't look like Shopify themes.

Headless commerce for construction adjacents - building product brands, materials suppliers, fabricators with a DTC line. Custom design, conversion-engineered, $0 upfront.

Avg. checkout lift+47% in 60d
Cart abandonment−31% post-launch
Timeline28-42 days
Starts at$12,000 on satisfaction
A storefront, not a template

Custom-designed product experiences.

A construction-products brand isn't an Allbirds clone. Higher AOV, longer consideration, project-based ordering. Your store needs pages that feel like a spec sheet and a showroom - not an outlet.

FLAGSHIP
Hardware · Brass
Stratton solid-brass cabinet pull, 6"
$48
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NEW
Tile · Zellige
Marrakesh hand-glazed zellige, 4×4 (sq ft)
$28$36
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PROJECT KIT
Kit · Powder room
Powder room hardware bundle (12 pieces)
$420$510
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Sample storefront - Stratton Hardware, launching May '26

Outcomes from our last 6 stores

What 60 days moves on the dashboard.

Conversion rate
3.8%
↑ from 1.4% pre-launch
Average order value
$284
↑ from $147 pre-launch
Cart abandonment
52%
↓ from 78% pre-launch
Repeat-buy rate
38%
↑ from 12% pre-launch
What's included

The full commerce stack.

Headless storefront on Next.js + Shopify or BigCommerce backend. You keep the catalog, inventory, payments, shipping logic where they belong. We build everything the customer sees.

Custom-designed PDP

Product detail page tuned for high-AOV construction products: spec tables, project galleries, install guides.

Editorial PLP

Product list pages designed like magazine spreads. Filters that make sense for materials, not t-shirts.

Photo-first product cards

Real product photography. Lifestyle imagery. Project-context shots. We commission what's missing.

3-step checkout

Cart → shipping → pay. No account-creation gate. Apple Pay / Shop Pay one-tap on mobile.

Project-kit bundling

Hardware-by-the-room. Tile-by-the-square-footage. Pre-built bundles average 4× the AOV of single SKUs.

Trade pricing tier

Verified contractor accounts get net-30 terms, tiered discounts, project-billing. We build the gate + verification.

Sample-request flow

For tile, stone, finishes - visitors order $5 samples. 31% of sample-requesters convert to full orders within 90 days.

Post-purchase email + SMS

Order confirmation, shipping, delivery, install-guide drip, review prompt. Recovers 23% of would-be returns.

Common questions

What we get asked before kickoff.

Shopify, BigCommerce, or custom?

+
Shopify Plus for 80% of stores - best inventory + payments + shipping infrastructure. We build a custom front-end on top via Hydrogen or Next.js. You get the storefront velocity without the theme look-alike problem.

What if I have 5,000 SKUs?

+
No problem - we've shipped a 12,000-SKU plumbing-supplier store. Filtering, search, and PLP architecture get more important as catalog grows. Migration of existing catalog is included.

Can you build the trade-pricing portal?

+
Yes - verified contractor accounts, tiered discounts, net-30 billing, project-PO upload. It's a major conversion driver for materials brands and we build it custom each time.

What about cross-sells, upsells, abandoned cart?

+
Built into checkout flow + email/SMS automation, day one. We've seen abandoned-cart recovery alone pay for the engagement in 90 days.

Walk a sample storefront built to your brand.

30-min call. We'll bring up a live storefront with your products, your photography, your palette. You decide on the call.

Book a storefront walkthrough→Q3 2026 · 2 of 4 commerce slots remain