Most agencies sell you a kickoff and disappear. We sell you a Gantt chart, a Slack channel, and weekly Friday demos with running timestamps. If a milestone slips, you'll know on the morning it slips - not at the end of the project.
14 weeks, by phase. Demos every Friday. Two checkpoints where we both have to sign before we move on. No surprises in week 11.
Each phase has named activities, fixed durations, and a tangible deliverable. Here's the whole thing.
We don't open Figma in week 1. We interview your top 3 customers, dig through GA4 + ad data, and build a single-page document that says: here's the thing we have to fix, and here's what success looks like 90 days post-launch.
Sitemap, page hierarchies, content outlines, and the actual question every page is answering. We'll walk through the whole skeleton in week 4 and freeze it before any visual design starts. Changes after this point cost time.
Hi-fi designs for every template in your sitemap. Three rounds of feedback baked into the timeline. After R3, the design is frozen. Anything that changes from there goes into a Phase 6 backlog so the build doesn't drift.
No drag-and-drop builders. We hand-write every component in Next.js, deploy continuously to a staging URL, and you can poke at it from day 1 of build week. Friday demos cover what shipped that week and what's coming next.
We treat launch day as a non-event. By the time we flip DNS, the site has been crawled, audited, redirected, schema'd, and run through Lighthouse on five different connections. The drama belongs in the discovery phase. Not here.
Most agencies hand off the keys and go. We treat launch as week 1, not week 14. A 90-day optimization engagement runs A/B tests, reviews search performance, and iterates on the conversion paths against the live data. Optional, but most clients keep going.
These show up in every project. Skip any one and the whole thing tips toward "another forgettable agency build." We're not interested in that.
Every project has a single success metric we put in writing during discovery. Not "engagement." Not "brand presence." A specific number. We're judged against it 90 days post-launch.
If a week's work is messy, we show the mess. Surprises in week 11 cost everyone money. The Friday demo is the cheapest insurance against that.
Every component is hand-written in Next.js. We don't ship Webflow or page-builder output for the same reason a custom home builder doesn't pour pre-fab walls - the joints are where quality lives.
Last 24 builds. Not curated. Not the highlight reel. The whole roster.
Book the 30-min call. We'll send you a tailored 14-week schedule for your project - fees, milestones, deliverables, the whole thing - within 48 hours.