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$0 to start. Pay only when the work is in front of you and you're satisfied.

Three packages, fixed fees, no hourly billing. The whole engagement is structured against milestones - you pay against work shipped, not hours billed. If we miss a deadline by more than a week, the next phase is on us.

Package 01 · Foundation

The Foundation

For service businesses that need a credible, high-converting site fast. 5-8 page builds, 12-week timeline.
$0
today
$24K on satisfaction
Two milestone payments: 50% on design sign-off, 50% on launch.
  • Up to 8 page templates, hand-coded
  • Sanity CMS with content migration
  • Local + technical SEO foundation
  • Lighthouse ≥ 95 across the board
  • 3 design rounds, weekly demos
  • 30-day post-launch SLA
Book the call→
Most chosen · 60%
Package 02 · Growth

The Growth System

Foundation, plus a 90-day post-launch optimization engagement. The build that actually pays for itself.
$0
today
$48K + 90 days
Build fees structured like Foundation. 90-day optimization at $4K/mo, paid monthly.
  • Everything in Foundation
  • Up to 14 page templates
  • Conversion baseline + 3 A/B tests, shipped
  • Monthly readout against the success metric
  • Search-performance review, monthly
  • 90-day report - promise vs reality
  • Friday demos extended through optimization
Book the call→
Package 03 · Custom

The Studio Engagement

For e-commerce, multi-site portfolios, or businesses with a brand system in flight. Scoped from your goals.
$0
today
scoped, fixed
Typical range $80K-$180K. Always milestone-billed, never hourly.
  • Everything in Growth
  • E-commerce (Shopify Hydrogen / custom)
  • Photography day on-location, included
  • Brand system extension or rebuild
  • Multi-site or multi-locale architecture
  • Quarterly optimization roadmap
Book the scoping call→
Pixel Arch.
3.4×
or full refund
The grand-slam guarantee

Triple your conversion rate in 90 days, or every dollar comes back.

We commit to a baseline-vs-90-days conversion lift target during discovery. If we don't hit it, you get a full refund of build + optimization fees. We've issued this guarantee on 24 builds and made one refund. We'd rather earn the money than dodge the bet.

04 / What you're paying for

Where the money goes - and where it doesn't.

A typical $48K Growth engagement, broken down. We'd rather you see exactly what you're buying than wonder.

A1
Discovery + diagnostic brief
Stakeholder workshop, 3 customer interviews, analytics audit, competitor teardown, 12-page brief
~$6K
A2
Information architecture + wireframes
Sitemap, page-by-page content briefs, all-template wireframes, signed sign-off
~$5K
A3
Hi-fi design - 3 rounds
Design system, every template, every breakpoint, frozen Figma
~$10K
A4
Build - Next.js, hand-coded
5 weeks of build, CMS, integrations, content migration, cross-device QA
~$16K
A5
Launch + 30-day SLA
Redirects, schema, Lighthouse audits, a11y pass, DNS, post-launch crawl
~$3K
A6
90-day optimization
Conversion baseline, 3 A/B tests shipped, monthly readouts, 90-day report
~$8K
!
What we don't bill for

Slack messages. Phone calls under 30 min. Friday demos. Bug fixes during the 30-day SLA. Slipping a milestone (we eat the cost). Coffee on intro calls.

Avg. payback period
5.2 mo
From launch to break-even on the engagement, calculated against the post-launch conversion lift. Median across 24 builds.
05 / Side by side

What's in each package, line by line.

Foundation
$24K		 Growth
$48K + 90d		 Studio
$80K+
Build
Page templates814unlimited
Design rounds335
Hand-coded Next.js✓✓✓
Sanity CMS✓✓✓
E-commerce (Shopify Hydrogen)--✓
Photography day-add-on✓
SEO + analytics
Local + technical SEO✓✓✓
Schema, redirects, Lighthouse ≥ 95✓✓✓
Conversion baseline + A/B tests-3 testsunlimited
Monthly search-performance review-✓✓
Support
Friday weekly demos✓✓✓
Shared Slack + Linear✓✓✓
Post-launch SLA30 days90 days120 days
Grand-slam guarantee-✓✓
Pricing
Due today$0$0$0
Total fee$24K$48K + $4K/moscoped
Payback period (median)7.4 mo5.2 moscoped
06 / FAQ

The money questions.

Why $0 to start? What's the catch?+
No catch. Most agencies bill 50% upfront so they have your money if the project drifts. We bill against milestones because if the work isn't ready, you shouldn't have paid. The first money changes hands at design sign-off (usually week 6) - long after you've seen whether we're competent.
What does "fixed fee" actually mean if scope changes?+
The fee is fixed against the scope signed at architecture (week 4). New scope after that goes in a Phase 6 backlog at no charge, or - if it has to ship in this engagement - through a written change order with a delta fee. You'll always see the new number before agreeing.
What if we hit the conversion target before 90 days?+
We celebrate, you keep paying the optimization retainer through month 3 because that's what's in the contract - but we use the remaining time to push past the target rather than coast. Most clients renew at month 4 because the math is by then obviously working.
How does the refund actually work if you miss the target?+
Wired back to the original payment method within 14 business days of the 90-day report. No clawback on the working code or the brand assets - that's all yours regardless. The refund covers build + optimization fees; third-party costs (CMS hosting, fonts, etc.) are pass-through.
Do you do retainers?+
Yes - but only post-launch and only with clients we've already shipped a build for. Retainers start at $4K/mo for ongoing optimization, or $7.5K/mo for a half-day-a-week embedded studio engagement. We don't take new retainer-only clients.
What's not included that I might assume is?+
Hosting fees (Vercel, ~$20/mo), CMS (Sanity free tier usually fine), domain, paid stock photography or fonts, video production, ongoing content writing past launch, and translation/localization for non-English markets. We'll itemize all of these during the discovery call so there are no surprises.

Pick a package, or pick a call.

30 minutes. We'll send back a one-page proposal - package, fee, milestones, expected payback - within 48 hours. Zero pressure.

Book free 30-min consultation→Q3 2026 · 3 of 8 build slots remain