From punch lists to product. The studio started on a jobsite.
In 2017, our founder Marcus was a project engineer for a 90-person GC in Queens. He'd watch his bosses pay $45,000 for a website that converted at 0.6%, then spend another $4,500/month on Google Ads to make up for it. Nobody at the agency had ever set foot on a jobsite. They didn't know what a punch list was. They couldn't tell a permit drawing from a shop drawing.
The first version of Pixel Architecture was a side project - a redesigned site for the GC, built in evenings. The site converted at 4.1% in its first quarter. The GC's owner asked Marcus to do the same for two of his subcontractor friends. Then four. Then fourteen.
By 2020, it was a studio. By 2024, it was the only thing we did. Today: 8 people, all of them having spent time on construction projects in some form - site, ops, supply, design, or code - none of them generalist agency hires. The work has stayed deliberately narrow. Every build is for a construction operator. Every build is judged against a conversion lift target.
The first agency a contractor hires is usually the first one to learn what they actually do. We thought maybe that should change.