Six phases. Zero mystery. Built to ship.

Discovery

A free, no-pitch-deck conversation. We're trying to figure out the same thing you are: whether Pixel Architecture is the right partner for what you're building.

We'll dig into who your buyers actually are (homeowner shopping a kitchen remodel? property manager calling for emergency repairs? procurement officer evaluating a $4M GC?), what they need to see in the first five seconds, and what your current site (if any) is doing wrong. If you have competitors whose sites convert well, share them. If you have a vision in your head, sketch it. We want the raw inputs.

• Buyer persona map
• Current site teardown
• Competitor benchmark
• Package recommendation

Brand & Strategy

If your brand isn't documented yet, we extract it. If it is, we sharpen it. The output is a 1-page brand brief everyone signs off on before a single design pixel is rendered.

This includes your color system (extracted from existing assets, refined for digital contrast), your typography pairing, your voice (formal? warm? technical?), your messaging hierarchy (the one thing you want every visitor to remember), and your competitive angle (what makes you not interchangeable).

• 1-page brand brief
• Color & type system
• Voice & tone guide
• Messaging hierarchy
• Logo refinement (if needed)

Architecture

Now we draw the building. Sitemap, page-by-page wireframes, content blueprints, and the conversion paths that connect them. This is the most important phase - and the most overlooked by typical agencies.

We'll define exactly what each page promises, what objection it overcomes, and what action it asks for. We'll place CTAs at the moments your buyer is actually ready to convert (not just at the bottom). We'll plan the FAQ blocks where your specific buyer's specific questions get answered. By the end of architecture, the site already works - on paper.

• Full sitemap
• Wireframes for every page
• Content outlines
• CTA + form strategy
• Conversion path map

Design & Build

The visible work. Custom UI design, original graphics, 3D motion (where it earns attention - never gratuitously), and hand-coded development. No themes, no page-builder templates, no Frankenstein WordPress.

You'll see the design as soon as the home page is ready and we'll iterate together. By the time the build phase wraps, you'll have a fully responsive, performance-optimized site running on a staging URL - ready to test, click through, break, and fall in love with.

• Custom UI for every page
• Original SVG graphics + 3D motion
• Hand-coded build (semantic, accessible)
• CMS or content system
• Staging environment for review

SEO & AI Launch

A site that doesn't show up in search isn't a website - it's a brochure for the three people who already know your URL. Before we launch, we deploy the entire SEO + AI-search stack.

Technical SEO (sitemap, robots, schema.org structured data on every page type), on-page (titles, meta, headings, semantic HTML), internal linking architecture, llms.txt for AI crawlers, citation-ready answer blocks for AI Overviews, Google Business Profile setup, local citations, and Google Search Console + Analytics wired up. Launch day, your site is already indexed and crawl-ready.

• Technical SEO audit
• Schema.org on every page
• llms.txt + AI-search blocks
• Google Business + local SEO
• Search Console + Analytics
• Launch checklist sign-off

Grow & Iterate

Launch is not the finish line. The Pixel Architecture engagement continues with monthly performance reviews, content additions, conversion experiments, and AI-search positioning updates as the search landscape evolves.

Every package includes free technical support after launch (1 month for Starter, 3 months for Growth and Pro), plus lifetime free hosting. After the support window, a clear monthly retainer is available if you want us to keep growing the engine. No "we'll just hand you the keys and run." The site gets better with age.

• Monthly performance report
• Conversion experiments
• Content additions
• AI-search re-optimization
• Quarterly strategy review